Atlas Bangladesh, a subsidiary of BSEC, is selling new motorcycles for only Tk 49,000. The company has an annual motorcycle production capacity of 6,000. The Chinese company Johnson Group is involved in the production of these motorcycles. That is why the motorcycle brand name of Atlas is ‘Junction-Atlas’ (ZS). There are six types of motorcycles for this brand.
According to BSEC sources, Atlas Bangladesh is selling 80cc motorcycles of the ZS60 model at the lowest price of Tk 49,000. And 150 cc ZS 150-56 model motorcycles and 150 cc Z-One model motorcycles are also available at a maximum of 1 lakh 35 thousand rupees. Besides, 125cc motorcycles of ZS 125-8 model are being sold at Tk 120,000, 110cc motorcycles of ZS 110-82 model at Tk 69,000 and 100cc motorcycles of ZDS 100-26 models at Tk 1 lakh 1 thousand.
In addition to the Junction Group, Atlas also signed a two-year agreement with local TVS Auto Bangladesh Limited in mid-2016. Later, in February 2019, the contract was extended for 5 years. According to him, 110 cc motorcycles are being sold at Tk 1 lakh 14,900, 125 ccs at Tk 1,32,900 and 180 cc TVS brand motorcycles at Tk 1,85,900. The agreement with TVS is such that Atlas will buy 15 to 20 thousand CKD (completely disconnected) from TVS every year.
Surprisingly, Atlas is not able to make a profit even by producing cheap motorcycles. BSEC data says,
Atlas Bangladesh has been counting losses every year since the 2015-16 financial year. And in the first four months of the 2020-21 financial year, the loss was Rs 2.5 crore.
The Atlas factory is located on 9.72 acres of land in Tongi, Gazipur. It started its business in 1986 with Honda Motor Company Limited. The business started in 1993 with Indian Hero Motorcycles. Hero’s partnership with Honda was severed in 2011. At present Honda of Japan and Hero of India are conducting business separately through their respective organizations. Atlas stopped production in June 2014. Atlas started the business with China’s Junction Group in August 2015 after a break of more than a year. In the 2016-17 financial year, there were 6 dealers of Atlas in the country, but last month it decreased to 53.
In the report of the 2019-20 financial year presented at the annual general meeting of Atlas held on December 26, the managing director Abu Naser said. Kamrul Islam said some steps have been taken to make the organization profitable. He expressed hope that the interests of the shareholders of Atlas would be safeguarded by cutting the losses in the report and maintaining the reputation as before.